In late July 2016, Versace launched Dylan Blue, a new fragrance from the Versace Pour Homme collection under the license of Euroitalia, which includes the original from 2008 and the Oud Noir edition from 2013. Its aromatic, woody - fougere composition with fresh aquatic notes, Calabrian bergamot, grapefruit and fig leaves at the top, develops with a heart of violet leaf, papyrus wood, organic patchouli, black pepper and ambrox. Mineral musks, tonka bean, incense and saffron wrap the composition up and give it a fougere vibe. The advertising campaign, which was shot by Bruce Weber, includes models Gigi Hadid, Trevor Signorino, Alan Jouban, Louis Solywoda and Filip Sjunnesson, as well as martial arts athletes Nic Thompson, Travis Conover, Adam von Rothfelder, Lukasz Grabowski and Levi Morgan.

Mixed Emotions, an epicene scent designed to reflect the tumultuous nature of our times. Drawing on the Byredo philosophy of translating fragmented memories and abstract ideas into scent, Mixed Emotions presents an olfactive sketch of our current, collective state of mind. Comforting notes of maté and the sharp sweetness of cassis sit within a wooden framework; the reassuring scent of black tea disturbed by violet leaf synthetics.