In late July 2016, Versace launched Dylan Blue, a new fragrance from the Versace Pour Homme collection under the license of Euroitalia, which includes the original from 2008 and the Oud Noir edition from 2013. Its aromatic, woody - fougere composition with fresh aquatic notes, Calabrian bergamot, grapefruit and fig leaves at the top, develops with a heart of violet leaf, papyrus wood, organic patchouli, black pepper and ambrox. Mineral musks, tonka bean, incense and saffron wrap the composition up and give it a fougere vibe. The advertising campaign, which was shot by Bruce Weber, includes models Gigi Hadid, Trevor Signorino, Alan Jouban, Louis Solywoda and Filip Sjunnesson, as well as martial arts athletes Nic Thompson, Travis Conover, Adam von Rothfelder, Lukasz Grabowski and Levi Morgan.

Penhaligon's presents The Omniscient Mister Thompson, a fragrance that captures mystery and sophistication with every spritz. Crafted for the refined individual, this Eau de Parfum is as enigmatic as its namesake—an ode to the subtle power of omniscience. Its opening notes reveal an intriguing blend of rich spices and warm woods, leading into a heart imbued with earthy undertones. The dry-down lingers with a deeply satisfying aroma, marked by notes of leather and smoky incense, embodying the timeless essence of classic British style. The perfect scent for those who command a room without saying a word.