Perfumer Francis Kurkdjian is back with his newest fragrance, Aqua Media. As the newest edition to the Cologne forte collection, Aqua Media goes back to the beginning and finds balance in some of the creation’s essentials—water and light. With notes including Calabrian bergamot, verbena, sweet fennel, and a hedione-woody musk accord, Aqua Media is equilibrium among multiple facets of freshness. Anchored by the herbal citrus notes, hints of floral, woody, and aromatic scents flow in and out of the long-lasting fragrance.

In late July 2016, Versace launched Dylan Blue, a new fragrance from the Versace Pour Homme collection under the license of Euroitalia, which includes the original from 2008 and the Oud Noir edition from 2013. Its aromatic, woody - fougere composition with fresh aquatic notes, Calabrian bergamot, grapefruit and fig leaves at the top, develops with a heart of violet leaf, papyrus wood, organic patchouli, black pepper and ambrox. Mineral musks, tonka bean, incense and saffron wrap the composition up and give it a fougere vibe. The advertising campaign, which was shot by Bruce Weber, includes models Gigi Hadid, Trevor Signorino, Alan Jouban, Louis Solywoda and Filip Sjunnesson, as well as martial arts athletes Nic Thompson, Travis Conover, Adam von Rothfelder, Lukasz Grabowski and Levi Morgan.

Centaurus by Creed is a Oriental Spicy fragrance for women and men. This is a new fragrance. Centaurus was launched in 2024. Top notes are Cinnamon, Tobacco, Cardamom and Pink Pepper; middle notes are Sandalwood, Patchouli, Heliotrope, Geranium and Jasmine; base notes are Bourbon Vanilla, Benzoin, Tolu Balsam, Tonka Bean and Ambroxan.